(A Little Gist of the Latest Trends of Videos Too!)
The amount of information contained in one single frame can take three pages to describe. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people, and, good or bad, today, most people prefer to watch a video rather than read a page of text.
– Lisa Lubin
Videos have been entertaining us for years. From humor to grief, videos know to utilize human emotions well. Such that, the professional video solution service providers have seen an immense rise in the recent years.
Did you know that 92% of marketers value video as a crucial part of their marketing strategy? In fact, 88% of businesses today use videos as one of the most effective marketing tools.
But do you think the businesses do it all alone? Of course, not! There are video production companies that offer fantastic services to clients. But, how do they offer such services?
We’ll tell you. But, before that, let’s talk about the latest trends that have come over with videos. So, in this blog, we’ll dive into:
- What’s new with videos?
- The benefits of hiring professional video solution service providers
What’s New with Videos?
Just as seasons pass, trends pass as well. If long-form videos were trendy earlier, they are tedious today—everything changes with time. So, do videos.
Let’s take a look at what’s trending in videos for 2022!
Short Videos
Yes, the shorter, the better! We live in a competitive world. No one has the time to look at long videos and doze off!
Short-form videos like explainer videos have gained a lot of prominence from the audience. It’s not us who’s saying that! It’s the statistics.
Reports show that explainer videos are the most-watched videos rising by a whopping 74%. But, that doesn’t mean that it isn’t informative.
Short videos are famous for delivering quality informative and persuasive content within a short time. In fact, reports suggest that most consumers buy a product after going through such informative short videos.
So, make short videos to stand out among your competitors.
Sequential Storytelling
Who doesn’t like stories? But, do you like stories told haphazardly without any proper sequence.
Yes, it’ll confuse you! So sequence storytelling is the new trend!
Videos that follow sequential storytelling tactics perform better among the audience. Professional video solution service providers ensure to use this tactic for better audience reach.
But do you know what sequential storytelling actually is? In sequential storytelling, various stories string together in a single unit, and each story leads to the next one.
Such an enticing and compelling story-telling tactic will engross the audience. They’ll be curious to know, what more?
And the more curious, the more audience will look forward to your next videos. Make the audience engaged in the videos throughout the purchase journey. It will help your company to be glued to the audience’s mind.
Live stream
Haven’t you seen actors live streaming on their Instagram channels? Why do they do it?
Think.
Yes, it helps them connect better with the audience. Similarly, various organisations also do live stream videos. And, what’s the result? Undoubtedly, a success.
80% of customers prefer to watch live stream videos of the organisations they like and support! From grasping information properly to connecting emotionally, a live stream shoots two compelling arrows at once!
Reading comes with a myriad of distractions, but live streams and videos immediately garner the audience’s attention.
Reports suggest that people watch live videos three times more than pre-recorded videos. Why? It gives them a sense of belonging. And, did you know that 25% of millennial and gen Z learners find products to purchase from live videos?
These are the top three video types gaining immense popularity today. The professional video solution providers ensure to use these tactics to boost companies’ sales.
Now, let’s shift our focus to video solution providers and see how they benefit companies.
Benefits of Hiring A Professional Video Solution Provider
Experience and Expertise Shows
What will be your answer if somebody asks you, “who do you prefer, a fresher or an experienced professional?”
We know it! You’ll go for an experienced professional for your company’s sake. Why? Because experience matters!
An experienced professional brings expertise to the table that people don’t learn overnight. From lighting, shooting, directing, editing, after effects, and audio, the list is unending.
Undoubtedly, freshers might also have the required skills. But, there is one thing that they’ll always lack. Do you know what?
It’s the experience of dealing with a situation when things go wrong! Hiring a professional video solution provider company will reflect the craft and expertise in your videos.
It’s Worth the Investment
You invested a lot of bucks into your videos, but did it work out? No!
Do you know the reason? You are neither a professional nor the ones working for your company. A video expert will work with a video production company. So, when you want to work with them, they’ll obviously charge you money.
The rates depend on the activity you want. But, it’ll be worth your money. How?
- Expert video developers will create videos for your company that’ll be engaging, interactive, and attract the audience.
- What does the audience do if they find a video engaging?
- They look at it! More, when they need to purchase your product.
- As videos are easily shareable, the consumers will send the exciting content to their friends.
- Did you realise what happened here?
- Your company just added in a few more followers that could turn into future potential customers.
- And, with more satisfied customers, your conversion rates will soar.
- And, with improved conversions, sales will improve too.
And with improved sales, your company will see a boost in ROI.
In fact, reports suggest that 83% of businesses say videos offer a good ROI. Despite not being a cheap investment, investing in video solution providers pays off a big time!
Video Experts will Tell Stories that Your Company Can’t
There’s already a point mentioned about sequencing storytelling.
Can you tell stories?
The answer to this question will always be “yes.”
Let’s change the question.
Can you tell stories that engage the audience?
Well, here you have a doubt. But the video solution experts don’t! Video production teams have experts who are fantastic storytellers.
Right from the beginning of the video to the ending, professional video solution providers have the power to glue the audience to their seats.
In fact, engaging and intriguing videos make the audience curious about what’s coming next! The more curiosity rises, the more keenly the audience waits, and the better it becomes for the company.
Video Experts Bring in Empathy and Education
What’s the primary purpose of any video?
Yes, it is to inform and educate the audience. But don’t you think education will bring in more value if it blends with empathising feelings?
Yes, because every company’s goal isn’t just to sell but to bring reliable customers in the long run! And, no customer will be a fan of your company if they cannot empathise with what you create!
It’s not easy to create informative and emphatic videos simultaneously. But, professional video experts can do the job pretty well.
So, instead of a dilemma, isn’t it better to get in touch with professional video solution providers?
Video Experts Help Your Company Shine
Yes, just like the shining stars, your company will shine amidst your competitors. The video experts, along with experience, also have excellent skills.
They know what works well for a company. So, the video experts create videos accordingly. With professional video experts, your company will be able to do things that your competitors won’t! you can also have a great push in your business by hiring Flashcard Creation Service.
So, it is always better to hire a professional for the job!
Final Words
A professional video solution provider is a must for companies who want to get noticed in today’s marketing world. Mediocre or average videos won’t do the job!
With competition rising, multiple organisations are already doing well in the video field. If you want to be a part, connect with high-tech experts for the job! Acadecraft is the best choice for creating interactive and engaging videos in no time!
