Content is king. But do you know who the kingmaker is? It’s none other than the content review services. Content without review and validation is similar to a raw vegetable. Just like a raw vegetable tastes better when cooked, content gets better with content review.
Therefore, it is essential to review content before publishing it. In fact, a content review is necessary even after any marketing team publishes the content.
But, first things first! Let’s take a look at what content review means!
What is Content Review?
Content review is the process of reviewing content to ensure its quality and authenticity. A content review includes everything from reviewing the content to making sure that the content aligns with the company’s voice.
Though it sounds simple, it isn’t! Content review needs preparation, planning, and patience. From scrutinizing the old content to ensuring that the new content reaches the target audience, a content reviewer has a lot to do!
This blog will explore some of the best reasons to use content review services.
Why Use Content Review Services?
- For Accuracy
Accuracy is one of the key elements for publishing good content. Imagine your company’s content creator worked on specific content, but after posting it on social media, the audience commented on all your errors!
What an embarrassing moment that could be! Forget embarrassment. Your company’s respect could be at stake. Therefore, content needs to be accurate. And that’s what a content reviewer does!
We need to keep a few pointers in mind when we talk about accuracy.
- Fact-check– Content reviewers fact-check every date and every statistical analysis properly. Moreover, they also ensure that the content has not been manipulated to suit the audience’s needs. When reviewers fact-check, they ensure that the latest information has been used in the content.
- Grammar– Grammar is essential for writing content. No content creator or writer wants to mess it up! But, it mostly happens when the workload is more and the deadline is near. This is when a content reviewer comes to the rescue!
- Spelling- Spellings matter! Especially when you have a target audience in mind. “Centre” and “center” mean the same. But, one spelling follows British English and the other American English. If a content writer uses the word “center” to address the American audience, it will be an error. However, with content reviewers, the content writers have no reasons to fret anymore!
- For Authenticity
There are too many duplicates in the world. So, to stand out in the crowd, it is necessary to be authentic! The type of content you produce determines the kind of ideal your company holds!
Therefore, creating, designing, and writing original content is necessary. Plagiarism is one of those sick worms that every content creator must avoid!
But, when different people write on similar topics, some things tend to match! Your plagiarism report will then show a plagiarised percentage. Sometimes it’s 1%, and sometimes, it’s 10%!
If content creators fail to check for plagiarism and that 10% of plagiarised content is published, imagine the chaos!
With content review services, even this stress is put away! Content reviewers ensure to check the plagiarism report and make the necessary changes.
- For Readability
Sophistication is one of the essential prerequisites of content.
Who says that?
Sophistication and ornamentation are the least things you must do to any marketing content. Shakespearean English looks good in the sonnets and tragedies. But, if you use “thou” instead of “you” to address the readers, it’s not worth it!
Be as simple as you can with your content. However, many content writers seem to go with the flow and tend to use up those words. They shouldn’t!
With content review, things like this can be taken care of! Content review services ensure that the content writers don’t overcomplicate things. Moreover, they also make sure the content is easy-to-understand for the readers.
Nobody likes taking a dictionary when reading a blog, isn’t it?
- For Quality
Content review is necessary to understand content quality. What do you mean when you say quality? For me, it’s everything combined!
- Formatting– A content reviewer makes sure that content formatting is done right away. No reader likes to view content that is arranged haphazardly.
- Keyword Optimisation– Every marketing agency wants to be in a better position in the SERP. However, not everyone can make it! Therefore optimizing keywords is crucial. After the content is written, the content reviewer ensures the SEO strategy is utilized in the right way. The focus keywords must be used in the content, headings, and titles. Using keywords in the meta description is also crucial. A content reviewer takes care of everything.
- Length– A content reviewer ensures the length of a written piece along with the length of sentences and paragraphs. The standard size of a blog ranges from 600 to 1500 words. For sentences, the maximum count is twenty. Each paragraph must contain three lines or one hundred and fifty words approximately.
- H1 and H2 Tags– After the content is sent for review and validation, the reviewer ensures that the writer has followed the SEO guidelines. As per the guidelines, the H1 tag must be used only once. H2 tags must come within a gap of every hundred words. This matters according to the size of the blog.
- For the Target Audience
For any marketing agency, there’s a specific target audience. Some agencies want to address teenagers, while others want to address a specific group.
Content reviewers ensure that any written content published by the agency caters to the target audience’s needs.
For example, your audience wants to know the benefits of a product you launched, but you provide a manual of how the product works! Will that work?
Therefore, it’s always necessary to have a content review done!
A content reviewer makes sure to do the market research and edit any content accordingly. To be precise, a content reviewer makes it easier for the target audience to find relevant content.
- For Accessibility
Accessibility, in today’s world, plays a significant role in any website content. Moreover, a content review doesn’t necessarily mean reviewing the written content. It includes images, videos, and various other things.
A content review ensures that any content the agency publishes is inclusive for all! For better accessibility, content reviewers look at:
- Alt-text
- Colour contrast of the images, videos, and the web pages
- Subtitles and captions of the videos
- Images used in the content
- Easier navigation across the web pages
These are some of the basic things that content review services ensure are appropriately done to make website content accessible to people with disabilities. Moreover, the content reviewers also ensure that the content creators adhere to WCAG 2.0, Section 508, AODA, and ADA guidelines.
- For Relevancy
Content review is necessary to know whether the written or produced content is contextually and structurally relevant.
For instance, if your marketing agency wants to promote solution manuals, content creators and writers must produce content relevant to that! If they waver from the topic, their promotion will make no sense. It’s simply a waste of time and resources. Nobody wants that!
Therefore, a content review is essential. Moreover, if the reviewers find any sentence or paragraph irrelevant to the context, they ensure to remove it for better engagement and relevance.
- For Boosting Overall Site Performance
All the above points sum up this last point. Content review services help boost website performance.
- Website Traffic– Content reviewers ensure to polish the content and make it accurate, precise, and readable to the target audience. If the audience can relate to the content and clearly understand the services, there will be a definite boost in the website traffic. Moreover, the content reviewers also ensure accessible websites. This, in turn, broadens the audience reach resulting in better web traffic.
- Improved ROI- Content reviewers ensure that they don’t disappoint the company. They provide their expertise to deliver the best results to enhance traffic and boost sales, resulting in higher ROI.
Conclusion: Content Review Services are Essential
The reasons mentioned earlier point out the importance of content review. Without a proper content review, teams must never publish any content.
A content review team takes care of accuracy, relevancy, accessibility, authenticity, quality, and various other things. Moreover, the content matches the target audience’s expectations with a content review team.
Acadecraft is among one the best content review providers. From validating the authenticity of the content to boosting the website performance, it takes care of all!
