Content transformation services are the buzzword in the digital marketing realm today. Marketers look at it as one of the most highly effective ways to deliver quality content to the audience.
However, many people confuse it with digital transformation. We’ll now deal with some of the most common yet unknown questions on content transformation to clear the air.
In our blog, we’ll cover:
- What is content transformation?
- How to transform content?
- How does content transformation help in business growth?
- Are content transformation solutions automated?
What is Content Transformation?
Content transformation is the process that makes existing content better and more versatile. Just as we love to refashion our old dresses, content transformation refashions old content into an easily distributable and consumable form.
Content transformation involves content locked in legacy formats, like content stored on outdated technology or paper-based content to convert it into a user-friendly format.
Content transformation makes information easier to read and understand to the audience. For example, if your previous content was a cluttered one and didn’t get a positive response, transforming it is the best way out.
With content transformation, the cluttered content can be restructured and organised to make it appealing to the readers. From reducing the word count to making the content more conversational and user-friendly, content transformation services help in all!
If content transformation is this beneficial, isn’t it better to get an idea of how to transform content? Let’s take a look.
How to Transform Content?
If you want to transform content, the following steps can help you!
You Need a Plan
To accomplish any feat, we all need a plan. Similarly, to achieve the outcome of top-notch content transformation, there needs to be a specific plan.
It is necessary to have a plan to transform content that can impress the audience and bring about better ROI.
Everything must be a part of the plan, from researching the content you want to transform to making necessary changes.
Without a proper plan, there won’t be proper content implementation, which might reduce its effectiveness.
Therefore, before any step, it is crucial to have a plan.
Focus on the Goal
If you make a plan without a proper goal, it won’t result in anything successful. Therefore, it is very crucial to focus on the goal.
Before you transform the content, you need to be clear and aware of the following things:
- Whose purpose are you serving?
- What is your goal for transforming the content?
- Will your content transformation benefit and serve the customers better?
These three questions will be sufficient to build a comprehensive and cohesive strategy for transforming your content.
The Right Format and Platform is a Must
After you know your main goal of content transformation, it’s time to choose the right platform. You need to make sure you use the right platform and format in the content transformation process.
For example, if you want to hire content transformation services for a web-based training program, you may need to provide access to various documents. Each document, like reference sheets, worksheets, and others, may need different types of content transformation.
The reference sheets may be offered as a downloadable PDF, while for an interactive test, coding may be necessary. Moreover, if you want to offer a library of resources, there can be requirements for developing a more intensive LMS or LXP.
Knowing the best format and platform to deliver it to the intended readers is necessary for content transformation.
Break down the Silos
Organisational silos are the business divisions operating independently. Within silos, no information can be shared due to system limitations.
A large company has various departments in it. In silos, numerous people have the same role but are divided into various teams working on various projects. However, the main intent remains the same- to serve the organisation’s needs.
But, this results in the content being stuck in silos, as departments cannot access each other’s content.
The silos, therefore, must be broken down to create an integrated content transformation process. In this manner, with the vital content shared throughout the company, you have the necessary resources for transforming the content.
Govern the Content
Experts at content transformation services ensure to govern the content. But, why is content governance necessary?
Your content can stay relevant according to the latest trends and statistics with content governance. If you fail to govern your content, you will not get the necessary benefits even after transforming the content.
The failure to govern content results in outdated content that create legal and compliance issues. This, in turn, results in less effective reaction and engagement from the audience.
With these four necessary steps, you can transform content effectively.
Do you know why businesses look for content transformation from experts? If not, don’t fret! We’ll help you gain better insights into this aspect.
How Does Content Transformation Services Help in Business Growth?
There are various reasons for companies looking to get their content transformed from an average to a top-notch one. Let’s look at some obvious reasons.
Scalability
Content teams worldwide face the dilemma of scale. The demand for content keeps increasing. The content teams need to satisfy a wide variety of audiences with more content in multiple languages across multiple platforms.
Moreover, there must be no compromise on the quality of content. In addition, the costs must be affordable, and it must be done within a lesser amount of time.
If your content doesn’t satisfy the scalability expectations, content transformation is the most intelligible choice. Transform your content and scale it for improved performance!
Vital for Digital Transformation
To the people who are confused about digital and content transformation, your answer is here! Content and digital transformation aren’t the same.
Content transformation is one of the primary building blocks in the pathway to effective digital transformation. If you want to unlock the potential of your business through digital transformation, it is crucial to unlocking the potential of your content.
Content transformation is the key to digital transformation for better sales, customer experience, and service results!
Accessible Content
Take a look! There may be piles of content heaped upon your company’s website that are not accessible. Content transformation helps transform that content, thus making it inclusive to all!
Moreover, Transforming content can save companies from lawsuits if your content doesn’t follow the accessibility guidelines.
The content can be restructured following the WCAG 2.0, ADA, A0DA, and Section 508 guidelines with content transformation. This move doesn’t just help the readers, but the companies reach a broader audience base.
Focus on the Target Audience
If your goal is to focus on a particular group of people, but your existing content speaks otherwise, content transformation is the solution.
For example, if your website content aims to reach teenagers, but your website follows age-old tactics, will it work? No! However, the existing content can be fixed and given a new shape to fit the target audience’s needs.
Moreover, with content transformation, the quality of the content is also enhanced.
Enhance Customer Experience
The above points sum up this point! If transforming content improves your business’s scalability, accessibility, quality, and digital transformation, it will definitely enhance the customer experience.
Moreover, with the content directly focusing on the target audience, customers have a better experience reading and understanding any content.
Content transformation services are, of course, not limited to just these benefits! There are plenty of other ways transforming content helps businesses.
Let’s take a look at the final heading of this blog.
Are Content Transformation Services Automated?
Also, If you think so, you are partially correct and partially mistaken. There are various applications through which we can convert content from one digital format to another.
However, you cannot transform the content without human expertise. For content transformation, experienced writers and editors who can review, understand and transform the content are necessary.
Specific steps in content transformation require both software and human expertise. It includes:
- Determining and building format to structure mapping
- Ensuring consistent terminology and style throughout the content
- Applying metadata to improve search and retrieval.
Final Words
Content transformation is one of the best ways to restructure content and appeal to the target audience. Moreover, with quality content transformation, companies can see an improved rate in the audience and a boost in their sales.
However, getting in touch with a better service provider is a must to see positive changes! Acadecraft fulfills that dream for you! We have the best content transformation services that guarantee authenticity and quality.
