Augmented and virtual reality services are the trendsetters in almost every business today. It is revolutionising the business scenario like no other! Its popularity is such that reports suggest the AR/VR market will register a CAGR of 40.7% by 2030!
We all know that augmented and virtual reality takes every business sector by storm. But, do you know about its definitive uses in some major businesses? Fret not!
This blog will take you on a tour to help you understand the uses of AR/VR services in some primary business sectors. We’ll focus on:
1. Retail
2. Gaming
3. Education
Use Cases of Augmented and Virtual Reality Services in Businesses
1. Retail
The retail industry is one of the earliest and most eager adopters of AR/VR technology. From transformations in the warehouse to improving customer satisfaction, AR/VR plays an immense role in the retail industry’s improvement.
Let’s look at the various implications of virtual and augmented reality development services in the retail sector.
Virtual Tours
With AR/VR technology, customers can take a virtual tour of a store or property before visiting the physical location. You can get the feel of a specific place and know about its intricate details in the first place.
For example, if you are not sure whether a particular store is worthy enough to pay a visit, take a virtual tour. It’ll help you clarify any confusion.
Various apps use AR/VR technology to assist customers in navigating through their brand’s stores and picking better and nearer routes.
Moreover, customers can even take a virtual tour of their newly constructed or renovated homes with augmented and virtual reality services. The shoppers can also take a virtual walk and make an estimation of the materials they need for the renovation or new construction.
Outfit Visualisation and Fitting
Have you ever been tired of changing outfits repeatedly? Shopping becomes a chaos when we don’t find the right fit!
But with AR/VR services, customers can try on any apparel to see whether it fits! Some stores have a mirror-like AR display that helps customers view and finds the right clothes.
In fact, some stores don’t even require customers to come and shop. In China, an apparel brand put up an AR display on the window of a store on a subway platform. Passengers waiting for trains could try on clothes.
In-store Displays
Augmented and virtual reality services have made everything possible! Customers can now engage in interactive experiences. For example, a certain store enables shoppers to create customisable bags using accessories and decorations.
With AR/VR services, customers can engage in a myriad of personalised experiences.
Try-Ons
Customers are not just confused while shopping for apparel but also skincare and cosmetics! Were you never caught in between two lipstick shades?
Did the exact same eye palette with minimal differences never annoy you?
Guys, what about getting the correct shoe size?
Well, we all have been through this! But not anymore!
Customers can try on products with virtual and augmented reality development services before finalising them.
From shoes to lipsticks, you can try on anything. In fact, customers can even virtually wear jewelry to see what it looks like!
Various beauty, shoe, and jewelry brands have come up with AR/VR apps that have made customers’ shopping easier and more comfortable.
Space Visualisation
Have you ever been in a fix while getting furniture for your new home? Sometimes, it’s the sofa’s size or your apartment’s breadth!
Well, everything can be settled now. Customers can shop for large products without any hesitation. They don’t have to imagine how a piece of certain furniture will fit in their living room. They can virtually see it using an AR app!
Certain augmented and virtual reality service apps also help customers choose the colour palette of their homes!
2. Gaming
AR/VR has become widely popular in the gaming industry. The immersion of gamers in the virtual world of dragons, satellites, and battlefields is getting popular more than ever!
AR/VR technology has revolutionised the way people play games. Various new dimensions have come up to the scene. People get more excited because the VR gaming experience is much closer to the real-life experience.
With the use of AR, players can do things differently and minimise the risks. Using AR apps, you can play in a multidimensional space.
Moreover, with VR, players can be physically active while playing games. Also, using virtual reality technology, players can interact with each other.
Did you know that gamers can attend gaming parties with friends with VR gaming?
The augmented and virtual reality technology ensures that the gaming industry will see an ultimate revolution in the future like never before!
With AR/VR services, the gaming expectations will go beyond the imagination of users. From 3d experience to real-time interaction, games have every other feature.
The evolution of AR/VR has made its entry into people’s lifestyles from games. In fact, AR/VR services promise a captivating experience with top-notch creative content for its owners.
Types of AR and VR Games
| AR Games | VR Games |
| Real-time Strategy Games | Shooting Games |
| Multiplayer Games | Racing Games |
| Virtual Character Simulator Games | Horror Games |
| Puzzle Games | Adventure Games |
| Sports Games | City Building Games |
3. Education
AR VR services play an effective role in the educational realm. It is one of the rising markets using AR/VR technology.
Reports suggest that the global virtual reality market will grow at a CAGR of 42.9% by 2026! Just imagine its impact!
From K-12 to higher education and distance learning to special education, AR/VR technology has not left any stone unturned!
AR/VR takes charge of not just one but various disciplines. Let’s take a look.
Medical
For future doctors, getting hands-on experience is a necessary feature. But various risks come along with it. However, with AR/VR apps, students can virtually get a hands-on experience.
Moreover, various AR/VR apps also help learners prepare to interact with patients and complete intricate surgical procedures.
For a detailed explanation of the human body, AR apps are the best solution! With certain apps, learners can enlarge, isolate, flow through the bloodstream and even walk inside the human body.
Augmented and virtual reality services also help learners understand through interactive visual representations.
Learners can even practice surgery on virtual patients.
Geography
Have you ever wanted to go on top of the Himalayas or deep below the ocean? Well, children can now take virtual field trips there!
Using AR/VR technology, children can go to any place in any corner of the globe. Using VR panoramas, professors can take the learners on virtual tours and help them better understand the climate and various other situations.
Moreover, with IoT-based temperature control that coordinates with VR graphics, instructors can give the children a more authentic feel. Using the tool, they can provide temperature and wind effects of the location in the classroom itself!
STEM
Augmented and virtual reality services are very helpful in STEM education. Learners get hands-on experience with AR/VR technology in logistically complex scenarios.
For example, biology professors always had frog dissection classes in science class. But with animal harm being a crime today, there’s no more dissection done! But, it doesn’t stop children from learning. With AR/VR apps, children can look at the inside of the frog and explore its internal organs intricately.
Moreover, learners can also work in virtual labs to experiment with various chemical reactions and operate a chemical plant.
Also, if children want to know about the universe’s workings intricately, learners can easily view the 3d models of the solar system and galaxies with AR/VR apps.
With AR/VR, learners can get intricate details about different parts of a machine that help them better understand its workings.
History
History students don’t have to go to crowded museums anymore! With AR/VR apps, students can go on virtual tours of historical museums and watch every antique with utmost precision.
Moreover, with augmented reality development services, learners can relive past events. Just imagine, you can witness the most important moments in history using AR/VR services. How amazing is that!
Using AR/VR technology, the BBC produced the 1943 Berlin Blitz in 360° using real-life footage from a raid on Nazi Germany. Learners could understand what it was like to live during a major historical event.
Learners can also go to the most unexplored archaeological sites and view them intricately using AR/VR technology.
Literature
AR/VR technology has proven its relevance in literature classes as well! Learners can develop their critical thinking skills and literary analysis capabilities using AR/VR apps. How?
Learners can even create literature-inspired virtual environments and engage in their literary texts. With VR theatres, learners can interact with a drama’s characters and experience their twists and turns from close by!
Language Learning
With augmented and virtual reality services, learning language and communication skills become easier.
Various AR/VR educational companies provide learners with immersive learning experiences by making them have real conversations with real people in a virtual world.
Moreover, learners can also improve their communication skills. Some AR/VR apps help them practice their speech before a virtual audience before the real deal.
Final Words
AR/VR services have witnessed a tremendous rise in these three sectors. But, this is not the limit!
AR/VR services also play a great role in manufacturing, designing, modeling, marketing, healthcare, and other sectors. With augmented and virtual reality services, everyone’s lives have become much easier.
If you want your business to make way among the best, get your AR/VR services from Acadecraft. We are leading content development and ed-tech company offering the best services to clients worldwide.
