Myths and Facts of Explainer Video Creation Service
79% of non-video marketers plan to start using video as a marketing tool in 2022! Among the types of videos, explainer videos top the list. The graph below is proof of that!
But, many marketers tussle whether to opt for Explainer Video Creation Service Though there has been a substantial rise in the production of explainer videos, many marketers are still pondering over it. It’s time to unfold some existing myths on explainer videos and help companies make a decision.
Myth 1: Explainer Videos are too expensive!
No, they are not! Many marketers believe that you need to spend more cash to do work that is more efficient. But, somehow it’s not true! You can spend millions of bucks and still not create an engaging explainer video.
10% of non-video marketers don’t use video for marketing, thinking it to be too expensive.
However, some companies work on a tight budget and create an overwhelming response from explainer video solutions. So, it’s not about the money but the creative team behind it!
You’ll get great creative teams for explainer videos within an affordable budget. Continue your search! Don’t compromise just because you are too impatient to get your job done!
Myth 2: Humour is Bad!
Again, no, it isn’t! Explainer videos give you the liability to open up and talk about exciting things to your audience.
An explainer video with too much information will be boring. And, honestly, boring content can easily put anyone off track. If you think humor is bad for explainer videos, have a look at a video titled “dumb ways to die” brought out by metro trains, Australia.
Death is a fragile topic! But, they have managed to create humor and draw the attention of the audience to the leading cause. And, do take a look at the views! They are huge.
There are many such examples that prove that humor adds to the fun of explainer videos and make them more engaging.
Well, everyone deserves to smile once on a tiring day, isn’t it? Give them a reason.
Myth 3: Explainer Videos are only for YouTube
This myth is seriously baffling! I mean, why do some people think so? YouTube is the largest video website in the world. But it isn’t the only one! There are various other social media channels and promotional sites to post videos.
Let me tell you about the current statistics showing different channels being opted by video marketers in 2022.
- 88% of video marketers plan to use YouTube.
- 68% of video marketers plan to use Instagram
- 68% of video marketers plan to use LinkedIn
- 65% of video marketers plan to use Meta (Facebook)
- 33% of video marketers plan to use Tiktok
- 29% of video marketers plan to include Twitter
- 6% of video marketers plan to have Snapchat in their video marketing strategy.
Did you see the number of channels where explainer video solutions can be utilized? So, yes, explainer videos only for YouTube are seriously a myth!
Myth 4: The Script can be written by anyone
Have you ever imagined what would have happened if Shakespeare had worked on mathematical calculations instead of writing tragedies? Forget that; imagine if Einstein wrote plays!
What a chaos our literature, mathematics, and science subjects would have been!
So, we should leave the creative part for the creative team! Of course, anyone can write the script, but people with expertise can write relevant scripts.
Obviously, you know your business well. But, what you write in your script might not be what people want to hear! Therefore, it is better to leave the script for the experts. But, make sure you give them the necessary details.
From all the references to the preliminary information about your business, products, customers, website, make sure to share all the necessary details with the creative team!
You can rest assured as the creative team behind the explainer video creation service very well know what to do!
Myth 5: Music and Sound are the Key Points to Success in Explainer Video Creation Service
Music and sound do have an impact on the audience, but they are not the prime necessities. Music and sound act as good enhancing supplements in an explainer video.
With them, you can stand out among a sea of competitors. But, the real deal lies in two other primary things.
- Script
- Concept
If your script and concept nail the show, you are a hit! Visualizing the concept and script through creative storyboards and engaging graphics will lure the audience to know more about you! The more they are about you, the more they’ll be curious about your products.
Make sure to ace the script and the visualization!
Myth 6: Quality of Animation and Graphics Doesn’t Matter Much
Is it? Oh no, it isn’t true! Companies providing explainer video creation services vehemently deny this! 94% of marketers say that videos have helped them increase the understanding of their product and service.
Statistics also show that 78% of people have been convinced to buy a product or service after watching a video. And, 96% of people watch explainer videos to learn about a product or service. Do you understand the impact that a single video can make?
If your explainer video lacks the animation and graphic quality, imagine how the tables will turn negatively!
Let me give you an exciting example. Just like a perfect cake needs a blend of the right ingredients, your explainer video must have an ideal balance of quality animation, graphics, script, and concept. Your explainer video will definitely surmount others with everything striking a perfect chord.
Myth 7: A Call-to-Action, Be it Forceful, is Necessary
What do you think about that? In my view, forcing call-to-action in every explainer video isn’t necessary.
How would you feel if someone kept stuffing you with food, even when you were full? Puking will only be an option left. Similarly, when your explainer video solutions can do the job and fill the audience’s mind, why include a forceful call-to-action?
The present generation audience is well informed. You can appeal to them and engage their attention by genuinely explaining what you are all about!
And, honestly, if they like your approach, they’ll come thronging in! You don’t have to put giant unnecessary call-to-actions to bring them to you.
Sometimes, forceful call-to-actions have a negative effect. People get suspicious when you do that! They understand that you are here with the explainer video to market a product and not help them.
Winding Up
Explainer videos are the winner for every kind of marketing strategy. Short, crisp, and to-the-point—this is what the audience looks for, and this is what explainer videos deliver! So, give it a shot next time you think about getting an explainer video for any product! Acadecraft’s explainer video services will help you bust all myths and bring you to the real world of quality explainer videos.
